How to build a blog part 2: What do people search?

This post provides an update on my current blog project and my aim to produce organic traffic. Over the past three weeks I posted on average three reviews per week on my blog and made a few backlinks (<10) in relevant forums. I was trying to write reviews of approximately 300 to 400 words length with 1 to 3 pictures, depending on my ability to take them myself or relying on other sources. This worked out for the past month and I am quite happy with my results. The organic traffic of my blog went up and it feels great to see that my reviews actually do increase traffic. The chart below does show the increase of organic traffic (not overall traffic) of the past 5 weeks. Note that I did not post any reviews between March 10 to 19, as I spent a few days traveling. I am not sure whether the lack of updates directly relates to the small decrease of organic traffic, but I will keep an eye on that.

Organic traffic from 2.22 to 3.30

How to find the "right" speakers?
There are hundreds of vintage speakers out there, some of which are totally unknown, information about them is lost and people don´t search for them. On the other hand, there are many vintage speakers that are rare, but frequently searched for. For some of these speakers you can already find much information in forums and websites, for others you won´t find a lot and have to do some research.
To differentiate between speakers of low interest and those that might attract many viewers, I am using the normal google keyword tool. I use lists of  specifications for vintage speakers , brand names and type specifications. After exporting the results to excel, I look at first at the competition of my potential keywords. The keyword tool lists the competition from 0 to 1, one being a very high competition. As I do not want to compete with other websites that already provide the information I have to offer, I choose keywords/ speakers with very low competition, preferably <0,1. My second look goes toward the number of exact global searches for the specific speaker. In the example you can see the keyword "dynaco a25", which is a vintage speaker that has been sold very successfully in the 1960ies. I chose to write a review on this speaker, as the competition is very low with only 0.06 and 880 exact searches. The post on this speaker is currently one of my most visited reviews and a major part for the strong increase of organic traffic during the last weeks of March.

 General objective for the coming month:
I will continue to post reviews, one at a time, hopefully on average two per week. I will also try to create some more effective backlinks, which is not as easy as it sounds, as many websites have "NoFollow" tags for posted links.A second goal for the coming month is to achieve an average of 100 organic views per week.

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